Job Details

A confidential, fashion-forward lifestyle brand is seeking an accomplished Creative Director to lead culturally relevant, Gen Z-forward seasonal creative from ideation through go-to-market execution. This role owns the creative vision across concept development, photoshoots, graphic assets, and executive-level presentations, ensuring work is modern, aspirational, and deeply connected to how the Gen Z customer lives, expresses herself, and engages with culture.

The Creative Director will partner closely with Marketing, Merchandising, Social, Design, Copy, and Production to deliver product-led, culture-driven storytelling that is cohesive across all consumer touchpoints.

Key Responsibilities

Seasonal Concept Development

• Lead seasonal creative concepts from initial ideation through final execution.
• Develop compelling creative decks for internal alignment and go-to-market presentations.
• Align creative storytelling with brand strategy, product priorities, and business objectives.
• Present creative vision and cultural insights to senior leadership and executive stakeholders.

• Own end-to-end photoshoot planning, including casting, locations, styling, photographers, props, and shot lists.
• Provide on-set art direction to ensure visuals are aspirational, culturally relevant, and Gen Z-authentic.
• Partner cross-functionally to manage timelines, troubleshoot creative challenges, and ensure seamless execution.
• Review selects on set and lead post-shoot evaluations.

• Oversee asset organization, selects, and workflows using Frame.io or similar platforms.
• Lead retouching direction, approvals, and print proof reviews.
• Ensure quality, consistency, and timely delivery across channels.

• Lead creative execution for launches and seasonal presentations.
• Partner with Marketing, Merchandising, and Creative teams to deliver launch-ready assets across print, digital, and social.
• Incorporate cross-functional and leadership feedback while maintaining creative integrity.

• Mentor and develop creative team members, fostering high standards of taste, collaboration, and cultural fluency.
• Lead creative reviews and manage workflows across multiple initiatives.
• Balance strategic vision with hands-on execution.

• Senior-level experience leading creative vision for seasonal campaigns within fashion, retail, lifestyle, or agency environments.
• Proven ability to translate Gen Z cultural insights into commercially impactful creative strategies.
• Exceptional creative judgment across photography, design, copy, social, and storytelling.
• Strong executive presence with experience presenting to senior leadership.
• Highly collaborative leadership style with cross-functional experience.

• Bachelor's degree or equivalent experience.
• Proficiency in Adobe Creative Suite; ability to create presentation-ready decks.
• Retail, fashion, or agency experience strongly preferred.
• Motion or video experience a plus.
• Willingness to travel for photoshoots and key creative moments.
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