Job Details

Senior Director Of Marketing, Advertising & Events

Riversport - Oklahoma City, OK 73129

Job Summary

The Senior Director of Marketing Advertising and Events will manage the organization's marketing, advertising, and brand strategy to increase awareness, engagement, and support for the mission. They will also direct the activities of the Events department to ensure they are successful and financially sound. The candidate must be able to work independently with minimal supervision. Reporting to the Executive Director, the Senior Director will lead the development and execution of a comprehensive marketing and advertising program encompassing brand management, digital and traditional media, public relations, and multi-channel campaigns. The Senior Director will work closely with the Executive Director, Board of Directors, Development team, Events team and other departments to ensure messaging and initiatives align with organizational priorities. This is a full-time, benefits-eligible position after the introductory period, including health, dental, life, and short-term disability.

Specific Duties And Responsibilities

• Develop and implement a comprehensive annual and long-term marketing and advertising plan that aligns with organizational mission, goals, and revenue objectives
• Serve as primary brand steward, ensuring consistent brand identity across all communications, collateral, and platforms
• Plan, coordinate, and execute integrated multi-channel campaigns, including print, digital, social media, broadcast, and out-of-home advertising
• Lead digital marketing initiatives, including website management, SEO, email campaigns, and social media strategy and engagement
• Oversee the creation of compelling written, video, and graphic content that effectively communicates the organization's impact and programs
• Manage public relations and media outreach efforts; act as spokesperson when needed
• Collaborate with the Development Director to align marketing strategies with donor acquisition, retention, and fundraising events
• Establish measurable goals and key performance indicators (KPIs); monitor campaign performance and adjust strategies accordingly
• Manage the marketing and advertising budget, including strategic allocation of resources and monitoring expenditures for maximum return on investment
• Supervise, mentor, and evaluate marketing team members; foster a collaborative, creative, and high-performance work environment
• Cultivate and maintain strong relationships with key stakeholders including donors, board members, partners, sponsors, and media representatives
• Provide marketing reports, campaign results, and trend analysis to the Executive Director and Board of Directors
• Represent RIVERSPORT at community events and meetings as appropriate
• Oversee the Events team to ensure we are delivering events at a world class level
• Must enthusiastically represent RIVERSPORT by displaying a positive attitude, high energy, and commitment to excellence throughout all aspects of the job
• Perform other duties as assigned by the Executive Director

Qualifications

Bachelor's degree in marketing, communications, business administration, or related field (Master's degree preferred). Minimum of 10 years of progressive experience in marketing, advertising, or communications, including supervisory experience; nonprofit experience strongly preferred. Demonstrated expertise in digital marketing, media relations, and brand management. Proficiency with marketing and analytics platforms, design tools, and Microsoft Office (Excel, Word, PowerPoint). Strong leadership and project management skills, with proven ability to lead a team and manage complex initiatives. Excellent written and verbal communication skills, with ability to craft compelling messages across diverse platforms. Strategic thinker with strong analytical skills and data-driven decision-making ability. Ability to build and maintain relationships with diverse stakeholders including donors, board members, community partners, and media outlets. Ability to work collaboratively across departments and in a fast-paced environment. Deep commitment to the mission and values of the RIVERSPORT Foundation. High degree of integrity, credibility, and ethical conduct. Ability to adapt to changing priorities, work under pressure, and meet tight deadlines. Availability to occasionally attend evening or weekend events as required.