Job Details

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Director, Product Marketing - REMOTE. In this vital role, you will lead all aspects of product marketing, including positioning, messaging, and go-to-market strategies that align product value with market opportunities. Your influence will transcend departmental boundaries, giving you a strategic voice within the organization and external representation of the product. This is an opportunity to shape product narratives, own the messaging architecture, and drive market competitiveness, ultimately guiding the success of our products in the marketplace.AccountabilitiesSet the strategic direction for all product positioning, messaging, and go-to-market programsOwn the master messaging architecture across all products, segments, and buyer personasLead product launch strategy and drive cross-functional GTM readiness end-to-endDrive competitive intelligence strategy; translate market signals into positioning advantage and sales enablementCollaborate with Demand Generation on the campaign brief by defining positioning, audience, value proposition, and key proof points that feed Demand Gen executionManage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM functionPartner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioningCollaborate with Product on roadmap input informed by market, customer, and competitive insightsConduct win/loss analysis and synthesize customer and market insights into actionable strategyRequirementsDemonstrated ability to develop differentiated, creative positioning that breaks through category noiseDeep, evidence-based understanding of buyer psychology, the buying journey, and customer pain points — built through direct customer engagementTrack record of developing value propositions that are specific, differentiated, and defensibleAbility to write and speak in the language buyers actually use, demonstrated through samples of positioning docs and customer-facing contentDeep competitive fluency in the technology space, real estate tech a plusExceptional verbal communication and presentation skills — capable of distilling complex strategy into a clear, compelling story for any audienceBenefitsRemote work flexibilityCompetitive salary and performance-based bonusesComprehensive health and wellness benefitsOpportunity for professional development and growthCollaborative and innovative work environmentDynamic team culture with diverse perspectives#J-18808-Ljbffr